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1 Ergebnisse
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Estimating promotion response when competitive promotions a..:
, In:
Journal of marketing research / American Marketing Association
Moon, Sangkil
. (2007) 3 - p. 503-515
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Estimating promotion response when competitive promotions are unobservable</Title> UL https://suche.suub.uni-bremen.de/peid=B54648559&Exemplar=1&LAN=DE A1 Moon, Sangkil YR 2007 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 44 IS 3 SP 503 OP 515 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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