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1 Ergebnisse
1
The impact of consumers' commitment to existing brands on n..:
, In:
Market research best practice / ed. by Peter Mouncey; Frank Wimmer
Hofmeyr, Jan
;
Rice, John
. (2007) - p. 391-414
Exemplar:
TB Nautik
19/0.2 Mou 8(2007)/ Magazin
RT Journal Article T1 <Title>The impact of consumers' commitment to existing brands on new product launch strategies</Title> UL https://suche.suub.uni-bremen.de/peid=B54687145&Exemplar=1&LAN=DE A1 Hofmeyr, Jan A1 Rice, John YR 2007 NO : graph. Darst. JF Market research best practice / ed. by Peter Mouncey; Frank Wimmer SP 391 OP 414 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91630417* CN TB Wirtschaft: 19/0.2 Mou 8(2007)/ Magazin SF ELIB - SuUB Bremen
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