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Cross-cultural consumer perceptions of advertising via mobi.. 

, In: Global mobile commerce / Wayne W. Huang ... [eds.]
some evidence from Europe and Japan 
Haghirian, Parissa ; Madlberger, Maria. (2008)  - p. 215-232
Exemplar:  Zentrale:E02 a bwl 414.2/139; BB WiWi: 11a bwl 414.2/139a