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1 Ergebnisse
1
Marketing commmunication drivers of adoption timing of a ne..:
, In:
Journal of marketing / American Marketing Association
Prins, Remco
;
Verhoef, Peter C.
. (2007) 2 - p. 169-183
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Marketing commmunication drivers of adoption timing of a new e-service among existing customers</Title> UL https://suche.suub.uni-bremen.de/peid=B54762118&Exemplar=1&LAN=DE A1 Prins, Remco A1 Verhoef, Peter C. YR 2007 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 71 IS 2 SP 169 OP 183 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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