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Designing the right product offerings:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Evans, David S. ; Webster, Karen L.. (2007/08)  1 - p. 44-50
Exemplar:  Zentrale:E02 z bwl 037/294; Zentrale:Magazin Zs fc 7294