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1 Ergebnisse
1
Mapping your competitive position
, In:
Harvard business review
a simple chart shows how much a customer will pay for a per...
D'Aveni, Richard A.
. (2007) 11 - p. 110-120
Exemplar:
Zentrale:Magazin Zs
fb 9476;
Zentrale:Magazin Zs
fc 7933
RT Journal Article T1 <Title>Mapping your competitive position</Title> : <SubTitle>a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competitive strategy</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B54923945&Exemplar=1&LAN=DE A1 D'Aveni, Richard A. YR 2007 NO : Ill., graph. Darst. JF Harvard business review VO 85 IS 11 SP 110 OP 120 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12579372* CN Magazin Zs: fb 9476 CN Magazin Zs: fc 7933 SF ELIB - SuUB Bremen
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