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1 Ergebnisse
1
Die Kausalitäten von Brand Placements als Werbewirkungsmod..:
, In:
Erfolgsfaktoren der Markenführung / hrsg. von Hans H. Bauer ...
Bauer, Hans H.
. (2008) - p. 275-284
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RT Journal Article T1 <Title>Die Kausalitäten von Brand Placements als Werbewirkungsmodell</Title> UL https://suche.suub.uni-bremen.de/peid=B55130434&Exemplar=1&LAN=DE A1 Bauer, Hans H. YR 2008 NO : graph. Darst. JF Erfolgsfaktoren der Markenführung / hrsg. von Hans H. Bauer ... SP 275 OP 284 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=85121570* CN E02: a bwl 485/040 CN TB BHV: wir 620/53 CN TB Wirtschaft: 17/1.1.8 Erf. 1 SF ELIB - SuUB Bremen
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