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1 Ergebnisse
1
Markenportfoliokonsolidierung in der Konsumgüterindustrie
, In:
Erfolgsfaktoren der Markenführung / hrsg. von Hans H. Bauer ...
why and how to kill a brand
Bauer, Hans H.
;
Schwerdtle, Christoph
. (2008) - p. 299-310
Exemplar:
Zentrale
;
TB BHV
;
TB Wirtschaft
;
RT Journal Article T1 <Title>Markenportfoliokonsolidierung in der Konsumgüterindustrie</Title> : <SubTitle>why and how to kill a brand</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55130877&Exemplar=1&LAN=DE A1 Bauer, Hans H. A1 Schwerdtle, Christoph YR 2008 JF Erfolgsfaktoren der Markenführung / hrsg. von Hans H. Bauer ... SP 299 OP 310 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=85121570* CN E02: a bwl 485/040 CN TB BHV: wir 620/53 CN TB Wirtschaft: 17/1.1.8 Erf. 1 SF ELIB - SuUB Bremen
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