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1 Ergebnisse
1
Perceived corporate identity/strategy dissonance
, In:
Journal of general management
triggers and managerial responses
He, Hong-Wei
;
Balmer, John M. T.
. (2007/08) 1 - p. 71-91
Exemplar:
Zentrale:Magazin Zs
fc 7756
RT Journal Article T1 <Title>Perceived corporate identity/strategy dissonance</Title> : <SubTitle>triggers and managerial responses</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55628019&Exemplar=1&LAN=DE A1 He, Hong-Wei A1 Balmer, John M. T. YR 2007 NO : graph. Darst. JF Journal of general management VO 33 IS 1 SP 71 OP 91 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12585874* CN Magazin Zs: fc 7756 SF ELIB - SuUB Bremen
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