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Strategisches Mehrmarkencontrolling
Ein Beitrag zur integrierten und dynamischen Koordination v... Gabler Edition Wissenschaft, Innovatives Markenmanagement
Kullmann, Mathias
- 1. Aufl. . , 2006
Link:
http://dx.doi.org/10.1007/978-3-8350-9259-4
RT Book, Whole T1 <Title>Strategisches Mehrmarkencontrolling</Title> : <SubTitle>Ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55658634&Exemplar=1&LAN=DE A1 Kullmann, Mathias NO 1. Aufl. PB Deutscher Universitäts-Verlag PP Wiesbaden YR 2006 NO Online-Ressource : v.: digital T3 Gabler Edition Wissenschaft, Innovatives Markenmanagement SN 9783835092594 LK http://dx.doi.org/10.1007/978-3-8350-9259-4 DO http://dx.doi.org/10.1007/978-3-8350-9259-4 LK http://dx.doi.org/10.1007/978-3-8350-9259-4 DO 10.1007/978-3-8350-9259-4 LK http://dx.doi.org/10.1007/978-3-8350-9259-4 SF ELIB - SuUB Bremen
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