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From methods and projects to systems and process
, In:
The development of marketing theory and its philosophical underpinnings / ed. by Pauline Maclaran ...
the evolution of marketing research techniques
Stewart, David W.
. (2008) - p. 122-133
Exemplar:
TB Nautik
19/0 Mar 3 (2008-1)
RT Journal Article T1 <Title>From methods and projects to systems and process</Title> : <SubTitle>the evolution of marketing research techniques</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55685350&Exemplar=1&LAN=DE A1 Stewart, David W. YR 2008 JF The development of marketing theory and its philosophical underpinnings / ed. by Pauline Maclaran ... SP 122 OP 133 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91014746* CN TB Wirtschaft: 19/0 Mar 3 (2008-1) SF ELIB - SuUB Bremen
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