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1 Ergebnisse
1
Can comparative advertising be effective in Germany?
, In:
Journal of advertising research / Advertising Research Foundation
a tale of two campaigns
Rennhak, Carsten
;
Cannon, Hugh M.
;
Schwaiger, Manfred
.. (2007) 1 - p. 2-13
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Can comparative advertising be effective in Germany?</Title> : <SubTitle>a tale of two campaigns</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55685922&Exemplar=1&LAN=DE A1 Rennhak, Carsten A1 Cannon, Hugh M. A1 Schwaiger, Manfred A1 Taylor, Charles Raymond YR 2007 NO : Ill., graph Darst JF Journal of advertising research / Advertising Research Foundation VO 47 IS 1 SP 2 OP 13 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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