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1 Ergebnisse
1
Conceptualization and measurement of multidimensionality of..:
, In:
Journal of advertising research / Advertising Research Foundation
Lee, Dong Hwan
;
Park, Chan Wook
. (2007) 3 - p. 222-236
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Conceptualization and measurement of multidimensionality of integrated marketing communications</Title> UL https://suche.suub.uni-bremen.de/peid=B55713791&Exemplar=1&LAN=DE A1 Lee, Dong Hwan A1 Park, Chan Wook YR 2007 JF Journal of advertising research / Advertising Research Foundation VO 47 IS 3 SP 222 OP 236 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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