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1 Ergebnisse
1
Direct-to-consumer pharmaceutical advertising
, In:
Journal of advertising research / Advertising Research Foundation
building and testing a model for advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
. (2007) 3 - p. 270-282
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Direct-to-consumer pharmaceutical advertising</Title> : <SubTitle>building and testing a model for advertising effectiveness</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55716311&Exemplar=1&LAN=DE A1 Wilson, Rick T. A1 Till, Brian D. YR 2007 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 47 IS 3 SP 270 OP 282 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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