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1
Application of a model for the effectiveness of event marke..:
, In:
Journal of advertising research / Advertising Research Foundation
Martensen, Anne
;
Grønholdt, Lars
;
Bendtsen, Lars
.. (2007) 3 - p. 283-301
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Application of a model for the effectiveness of event marketing</Title> UL https://suche.suub.uni-bremen.de/peid=B55716353&Exemplar=1&LAN=DE A1 Martensen, Anne A1 Grønholdt, Lars A1 Bendtsen, Lars A1 Jensen, Martin Juul YR 2007 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 47 IS 3 SP 283 OP 301 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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