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The critical contribution of social marketing
, In:
Major theoretical debates and contemporary issues in marketing theory / ed. by Pauline Maclaran ...
theory and application
Hastings, Gerard
;
Saren, Michael
. (2008) - p. 223-238
Exemplar:
TB Nautik
19/0 Mar 3 (2008-2)
RT Journal Article T1 <Title>The critical contribution of social marketing</Title> : <SubTitle>theory and application</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55716498&Exemplar=1&LAN=DE A1 Hastings, Gerard A1 Saren, Michael YR 2008 JF Major theoretical debates and contemporary issues in marketing theory / ed. by Pauline Maclaran ... SP 223 OP 238 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91014756* CN TB Wirtschaft: 19/0 Mar 3 (2008-2) SF ELIB - SuUB Bremen
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