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Behavioral decision research 

, In: The impact of theory on representations of the consumer and the marketing organisation / ed. by Pauline Maclaran ...
a constructive processing perspective 
Payne, John W. ; Bettman, James R. ; Johnson, Eric J.. (2008)  - p. 16-57
Exemplar:  TB Nautik 19/0 Mar 3 (2008-3)