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Marketing, strategic planning and the theory of the firm:
, In:
The impact of theory on representations of the consumer and the marketing organisation / ed. by Pauline Maclaran ...
Anderson, Paul F.
. (2008) - p. 243-262
Exemplar:
TB Nautik
19/0 Mar 3 (2008-3)
RT Journal Article T1 <Title>Marketing, strategic planning and the theory of the firm</Title> UL https://suche.suub.uni-bremen.de/peid=B55718509&Exemplar=1&LAN=DE A1 Anderson, Paul F. YR 2008 JF The impact of theory on representations of the consumer and the marketing organisation / ed. by Pauline Maclaran ... SP 243 OP 262 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91014766* CN TB Wirtschaft: 19/0 Mar 3 (2008-3) SF ELIB - SuUB Bremen
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