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1 Ergebnisse
1
Reconsidering models of influence
, In:
Journal of advertising research / Advertising Research Foundation
the relationship between consumer social networks and word-...
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
.. (2007) 4 - p. 387-397
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Reconsidering models of influence</Title> : <SubTitle>the relationship between consumer social networks and word-of-mouth effectiveness</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55730248&Exemplar=1&LAN=DE A1 Smith, Ted A1 Coyle, James R. A1 Lightfoot, Elizabeth A1 Scott, Amy YR 2007 NO : graph.Darst. JF Journal of advertising research / Advertising Research Foundation VO 47 IS 4 SP 387 OP 397 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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