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1 Ergebnisse
1
News and advertisments
, In:
Journal of advertising research / Advertising Research Foundation
how negative news may reverse advertising effects
Meijer, May-May
;
Kleinnijenhuis, Jan
. (2007) 4 - p. 507-517
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>News and advertisments</Title> : <SubTitle>how negative news may reverse advertising effects</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55735450&Exemplar=1&LAN=DE A1 Meijer, May-May A1 Kleinnijenhuis, Jan YR 2007 JF Journal of advertising research / Advertising Research Foundation VO 47 IS 4 SP 507 OP 517 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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