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1 Ergebnisse
1
Bestimmungsfaktoren von Markenarchitekturen
, In:
Die Unternehmung
eine explorative Studie zu real existierenden Markenarchite...
Meli, Caroline
. (2008) 1 - p. 37-62
Exemplar:
Zentrale:E02
z bwl 030.1 jb/022;
Zentrale:Magazin Zs
fb 5022
RT Journal Article T1 <Title>Bestimmungsfaktoren von Markenarchitekturen</Title> : <SubTitle>eine explorative Studie zu real existierenden Markenarchitektur-Ausprägungen und zur Bedeutung der Kontextdimension im Rahmen des Markenarchitektur-Einsatzes</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55827111&Exemplar=1&LAN=DE A1 Meli, Caroline YR 2008 NO : graph. Darst. JF Die Unternehmung VO 62 IS 1 SP 37 OP 62 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12587903* CN E02: z bwl 030.1 jb/022 CN Magazin Zs: fb 5022 SF ELIB - SuUB Bremen
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