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1 Ergebnisse
1
Marketing initiatives, expected cash flows, and shareholder..:
, In:
Journal of marketing / American Marketing Association
Rao, Ramesh K.
;
Bharadwaj, Neeraj
. (2008) 1 - p. 16-26
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Marketing initiatives, expected cash flows, and shareholders' wealth</Title> UL https://suche.suub.uni-bremen.de/peid=B55919239&Exemplar=1&LAN=DE A1 Rao, Ramesh K. A1 Bharadwaj, Neeraj YR 2008 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 72 IS 1 SP 16 OP 26 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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