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1 Ergebnisse
1
The readability of marketing journals
, In:
Journal of marketing / American Marketing Association
are award-winning articles better written?
Sawyer, Alan G.
;
Laran, Juliano
;
Xu, Jun
. (2008) 1 - p. 108-117
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>The readability of marketing journals</Title> : <SubTitle>are award-winning articles better written?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B55919613&Exemplar=1&LAN=DE A1 Sawyer, Alan G. A1 Laran, Juliano A1 Xu, Jun YR 2008 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 72 IS 1 SP 108 OP 117 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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