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1 Ergebnisse
1
Upsetting brand extensions: an enquiry into current custome..:
, In:
The journal of brand management
Sjödin, Henrik
. (2007/08) 4 - p. 258-271
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Upsetting brand extensions: an enquiry into current customers' inclination to spread negative word of mouth</Title> UL https://suche.suub.uni-bremen.de/peid=B55993878&Exemplar=1&LAN=DE A1 Sjödin, Henrik YR 2008 NO : graph. Darst. JF The journal of brand management VO 15 IS 4 SP 258 OP 271 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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