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1 Ergebnisse
1
The impact of marketing-induced versus word-of-mouth custom..:
, In:
Journal of marketing research / American Marketing Association
Villanueva, Julian
. (2008) 1 - p. 48-59
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth</Title> UL https://suche.suub.uni-bremen.de/peid=B56586175&Exemplar=1&LAN=DE A1 Villanueva, Julian YR 2008 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 45 IS 1 SP 48 OP 59 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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