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1 Ergebnisse
1
Delight by design
, In:
Journal of marketing / American Marketing Association
the role of hedonic versus utilitarian benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
. (2008) 3 - p. 48-63
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Delight by design</Title> : <SubTitle>the role of hedonic versus utilitarian benefits</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B56749506&Exemplar=1&LAN=DE A1 Chitturi, Ravindra A1 Raghunathan, Rajagopal YR 2008 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 72 IS 3 SP 48 OP 63 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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