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1 Ergebnisse
1
Negative spillover in brand portfolios
, In:
Journal of marketing / American Marketing Association
exploring the antecedents of asymmetric effects
Lei, Jing
. (2008) 3 - p. 111-123
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Negative spillover in brand portfolios</Title> : <SubTitle>exploring the antecedents of asymmetric effects</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B56752094&Exemplar=1&LAN=DE A1 Lei, Jing YR 2008 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 72 IS 3 SP 111 OP 123 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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