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1 Ergebnisse
1
The effect of competitive advertising interference on sales..:
, In:
Journal of marketing research / American Marketing Association
Danaher, Peter J.
;
Dhar, Sanjay
. (2008) 2 - p. 211-225
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>The effect of competitive advertising interference on sales for packaged goods</Title> UL https://suche.suub.uni-bremen.de/peid=B56864084&Exemplar=1&LAN=DE A1 Danaher, Peter J. A1 Dhar, Sanjay YR 2008 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 45 IS 2 SP 211 OP 225 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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