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Is firm trust essential in a trusted environment? 

, In: Journal of marketing research / American Marketing Association
how trust in the business context influences customers 
Grayson, Kent ; Johnson, Devon ; Chen, Der-Fa Robert. (2008)  2 - p. 241-256
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085