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1 Ergebnisse
1
Negative brand beliefs and brand usage:
, In:
International journal of market research
Winchester, Maxwell
;
Romaniuk, Jenni
. (2008) 3 - p. 355-375
Exemplar:
Zentrale:
z bwl 402 240;
Zentrale:Magazin Zs
fe 1240
RT Journal Article T1 <Title>Negative brand beliefs and brand usage</Title> UL https://suche.suub.uni-bremen.de/peid=B56871840&Exemplar=1&LAN=DE A1 Winchester, Maxwell A1 Romaniuk, Jenni YR 2008 JF International journal of market research VO 50 IS 3 SP 355 OP 375 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=42215858* CN Zentrale: z bwl 402 240 CN Magazin Zs: fe 1240 SF ELIB - SuUB Bremen
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