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History of consumer psychology:

, In: Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
Schumann, David W. ; Davidson, Edith. (2008)  - p. 3-28
Exemplar:  Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a