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I know what you're doing and why you're doing it 

, In: Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
the use of persuasion knowledge model in consumer research 
Campbell, Margaret C. ; Kirmani, Anna. (2008)  - p. 549-573
Exemplar:  Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a