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Dynamics of goal-based choice 

, In: Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
toward an understanding on how goals commit versus liberate... 
Fishbach, Ayelet. (2008)  - p. 611-637
Exemplar:  Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a