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Relationship marketing in the not-for-profit sector 

, In: The evolution of nonprofit marketing / ed. by Elizabeth Parsons ...
an extension and applications or the commitment-trust theor 
Downing, Steve ; MacMillan, Keith ; Money, Kevin.. (2008)  - p. 285-306
Exemplar:  BB WiWi: 11a bwl 420 npo/838-1