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1 Ergebnisse
1
Cause-related marketing
, In:
Key debates and contemporary issues in nonprofit marketing / ed. by Elizabeth Parsons ...
a coalignment of marketing strategy and corporate philanthr...
Varadarajan, P. Rajan
. (2008) - p. 60-85
Exemplar:
BB WiWi
: 11a bwl 420 npo/838-3
RT Journal Article T1 <Title>Cause-related marketing</Title> : <SubTitle>a coalignment of marketing strategy and corporate philanthropy</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B56930138&Exemplar=1&LAN=DE A1 Varadarajan, P. Rajan YR 2008 NO : graph. Darst. JF Key debates and contemporary issues in nonprofit marketing / ed. by Elizabeth Parsons ... SP 60 OP 85 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1184754241* CN BB WiWi: 11a bwl 420 npo/838-3 SF ELIB - SuUB Bremen
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