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Relationship marketing as an ethical approach 

, In: Ethics, environment and social impacts / ed. by Steve J. New
philosophical and managerial considerations 
Kavall, Stella G. ; Tzokas, Nikolaos X. ; Saren, Michael J.. (2008)  - p. 44-58
Exemplar:  BB WiWi: 11a bwl 276/566-4; TB Nautik 15/9.2.2 Sup IV, 1