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1 Ergebnisse
1
The luxury strategy
break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
, 2009
Exemplar:
Zentrale:E02
a bwl 485/738
RT Book, Whole T1 <Title>The luxury strategy</Title> : <SubTitle>break the rules of marketing to build luxury brands</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B57432506&Exemplar=1&LAN=DE A1 Kapferer, Jean-Noël A1 Bastien, Vincent PB Kogan Page PP London [u.a.] YR 2009 NO X, 323 S. : graph. Darst. SN 9780749454777 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=89079193* CN E02: a bwl 485/738 SF ELIB - SuUB Bremen
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