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Customer-Equity-Management in einem dynamischen Wettbewerbs..
Konzeption und Anwendung eines Customer-Equity-Wettbewerbsm... Gabler Edition Wissenschaft, Innovatives Markenmanagement;Gabler Edition Wissenschaft
Breusch, Alexander
- 1. Aufl. . , 2008
Exemplar:
Zentrale
;
BB WiWi
;
RT Dissertation/Thesis T1 <Title>Customer-Equity-Management in einem dynamischen Wettbewerbsumfeld</Title> : <SubTitle>Konzeption und Anwendung eines Customer-Equity-Wettbewerbsmodells</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B57519720&Exemplar=1&LAN=DE A1 Breusch, Alexander NO 1. Aufl. PB Gabler PP Wiesbaden YR 2008 NO XXIX, 422 S. ; 210 mm x 148 mm : Ill., graph. Darst. T3 Gabler Edition Wissenschaft, Innovatives Markenmanagement T3 Gabler Edition Wissenschaft SN 978-3-8349-1295-4 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91785012* CN E02: a bwl 424/650 CN BB WiWi: 11a bwl 424/650a CN Magazinturm E01: tr 5780 SF ELIB - SuUB Bremen
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