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1 Ergebnisse
1
Conceptual framework of within-category brand personality b..
, In:
The journal of brand management
the case of men's apparel category in South Korea
Lee, Eun-Jung
;
Rhee, Eun-Young
. (2007/08) 6 - p. 465-489
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP)</Title> : <SubTitle>the case of men's apparel category in South Korea</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B57673497&Exemplar=1&LAN=DE A1 Lee, Eun-Jung A1 Rhee, Eun-Young YR 2008 NO : graph. Darst. JF The journal of brand management VO 15 IS 6 SP 465 OP 489 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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