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1 Ergebnisse
1
Attributes of likeable television commercials in Asia:
, In:
Journal of advertising research / Advertising Research Foundation
Fam, Kim-Shyan
. (2008) 3 - p. 418-432
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Attributes of likeable television commercials in Asia</Title> UL https://suche.suub.uni-bremen.de/peid=B58418698&Exemplar=1&LAN=DE A1 Fam, Kim-Shyan YR 2008 JF Journal of advertising research / Advertising Research Foundation VO 48 IS 3 SP 418 OP 432 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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