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1 Ergebnisse
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The impact of celebrity-product incongruence on the effecti..:
, In:
Journal of advertising research / Advertising Research Foundation
Lee, Jung-gyo
;
Thorson, Esther
. (2008) 3 - p. 433-449
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The impact of celebrity-product incongruence on the effectiveness of product endorsement</Title> UL https://suche.suub.uni-bremen.de/peid=B58418714&Exemplar=1&LAN=DE A1 Lee, Jung-gyo A1 Thorson, Esther YR 2008 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 48 IS 3 SP 433 OP 449 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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