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1 Ergebnisse
1
Treating zero brand sales observations in choice model esti..
, In:
Journal of marketing research / American Marketing Association
consequences and potential remedies
Briesch, Richard A.
. (2008) 5 - p. 618-632
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Treating zero brand sales observations in choice model estimation</Title> : <SubTitle>consequences and potential remedies</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B58454113&Exemplar=1&LAN=DE A1 Briesch, Richard A. YR 2008 JF Journal of marketing research / American Marketing Association VO 45 IS 5 SP 618 OP 632 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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