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1 Ergebnisse
1
Media engagement:
, In:
Medien im Marketing / Andrea Gröppel-Klein; Claas Christian Germelmann (Hrsg.)
Calder, Bobby J.
;
Malthouse, Edward C.
. (2009) - p. 253-291
Exemplar:
TB Nautik
19/3.2 Grö 8(2009);
TB BHV
: wir 590/332
RT Journal Article T1 <Title>Media engagement</Title> UL https://suche.suub.uni-bremen.de/peid=B58464884&Exemplar=1&LAN=DE A1 Calder, Bobby J. A1 Malthouse, Edward C. YR 2009 NO : Ill., graph. Darst. JF Medien im Marketing / Andrea Gröppel-Klein; Claas Christian Germelmann (Hrsg.) SP 253 OP 291 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=90326617* CN TB Wirtschaft: 19/3.2 Grö 8(2009) CN TB BHV: wir 590/332 SF ELIB - SuUB Bremen
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