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1 Ergebnisse
1
Financial value of brands in mergers and acquisitions
, In:
Journal of marketing / American Marketing Association
is value in the eye of the beholder?
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
. (2008) 6 - p. 49-64
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Financial value of brands in mergers and acquisitions</Title> : <SubTitle>is value in the eye of the beholder?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B58769281&Exemplar=1&LAN=DE A1 Bahadir, S. Cem A1 Bharadwaj, Sundar G. YR 2008 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 72 IS 6 SP 49 OP 64 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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