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1 Ergebnisse
1
Brand communities and new product adoption
, In:
Journal of marketing / American Marketing Association
the influence and limits of oppositional loyalty
Thompson, Scott A.
. (2008) 6 - p. 65-80
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Brand communities and new product adoption</Title> : <SubTitle>the influence and limits of oppositional loyalty</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B58769313&Exemplar=1&LAN=DE A1 Thompson, Scott A. YR 2008 JF Journal of marketing / American Marketing Association VO 72 IS 6 SP 65 OP 80 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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