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1 Ergebnisse
1
Building brand community:
, In:
The evolution of brands / ed. by Richard Elliott
McAlexander, James H.
;
Koenig, Harold F.
. (2009) - p. 522-558
Exemplar:
BB WiWi
: 11a bwl 485/712-1
RT Journal Article T1 <Title>Building brand community</Title> UL https://suche.suub.uni-bremen.de/peid=B58803883&Exemplar=1&LAN=DE A1 McAlexander, James H. A1 Koenig, Harold F. YR 2009 NO : graph. Darst. JF The evolution of brands / ed. by Richard Elliott SP 522 OP 558 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91677677* CN BB WiWi: 11a bwl 485/712-1 SF ELIB - SuUB Bremen
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