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1 Ergebnisse
1
The effects of brand name suggestiveness on advertising rec..:
, In:
Measuring and managing brands / ed. by Richard Elliott
Keller, Kevin Lane
. (2009) - p. 231-250
Exemplar:
BB WiWi
: 11a bwl 485/712-2
RT Journal Article T1 <Title>The effects of brand name suggestiveness on advertising recall</Title> UL https://suche.suub.uni-bremen.de/peid=B58810706&Exemplar=1&LAN=DE A1 Keller, Kevin Lane YR 2009 JF Measuring and managing brands / ed. by Richard Elliott SP 231 OP 250 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91677752* CN BB WiWi: 11a bwl 485/712-2 SF ELIB - SuUB Bremen
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