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1 Ergebnisse
1
Brand advertising as creative publicity:
, In:
Measuring and managing brands / ed. by Richard Elliott
Barnard, Neil
;
Kennedy, Rachel
;
Bloom, Helen
.. (2009) - p. 301-322
Exemplar:
BB WiWi
: 11a bwl 485/712-2
RT Journal Article T1 <Title>Brand advertising as creative publicity</Title> UL https://suche.suub.uni-bremen.de/peid=B58810936&Exemplar=1&LAN=DE A1 Barnard, Neil A1 Kennedy, Rachel A1 Bloom, Helen A1 Ehrenberg, Andrew S. C. YR 2009 JF Measuring and managing brands / ed. by Richard Elliott SP 301 OP 322 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91677752* CN BB WiWi: 11a bwl 485/712-2 SF ELIB - SuUB Bremen
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