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Doing better at doing good
, In:
Corporate brand and corporate reputation / ed. by Richard Elliott
when, why, and how consumers respond to corporate social in...
Bhattacharya, C. B.
. (2009) - p. 320-337
Exemplar:
BB WiWi
: 11a bwl 485/712-3
RT Journal Article T1 <Title>Doing better at doing good</Title> : <SubTitle>when, why, and how consumers respond to corporate social initiatives</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B58813332&Exemplar=1&LAN=DE A1 Bhattacharya, C. B. YR 2009 NO : graph. Darst. JF Corporate brand and corporate reputation / ed. by Richard Elliott SP 320 OP 337 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91677764* CN BB WiWi: 11a bwl 485/712-3 SF ELIB - SuUB Bremen
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