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1 Ergebnisse
1
Packaging as a vehicle for mythologizing the brand:
, In:
Cross-cultural and critical perspectives on brands / ed. by Richard Elliott
Kniazeva, Maria
. (2009) - p. 600-620
Exemplar:
BB WiWi
: 11a bwl 485/712-4
RT Journal Article T1 <Title>Packaging as a vehicle for mythologizing the brand</Title> UL https://suche.suub.uni-bremen.de/peid=B58835955&Exemplar=1&LAN=DE A1 Kniazeva, Maria YR 2009 JF Cross-cultural and critical perspectives on brands / ed. by Richard Elliott SP 600 OP 620 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91677774* CN BB WiWi: 11a bwl 485/712-4 SF ELIB - SuUB Bremen
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